Funded by;
ESG Transparency Index
Norway's first independent measurement of how verifiable corporate sustainability claims really are.
Companies publish many sustainability claims every year. The ESG Transparency Index measures how effectively those claims are supported by publicly traceable evidence.
The Index measures public verifiability of reported claims — not sustainability performance, intent, or regulatory compliance.
A lower score does not mean claims are incorrect; it indicates that supporting evidence is less publicly traceable.
We analyzed major Norwegian companies to assess the public traceability of their reported sustainability claims. The results establish a national benchmark for public traceability in sustainability reporting.
Top-ranked companies achieved verification rates significantly above the current baseline — examples of best-in-class documentation — demonstrating what best-in-class looks like.
Transparency, not performance
We don't rate companies as "sustainable" or "unsustainable." We measure whether their claims can be traced to
publicly available evidence — government registries, third-party certifications, and independent sources.
Higher score = More claims independently verifiable
Regulatory frameworks emphasize clearer substantiation of sustainability claims
The EU Greenwashing Directive applies from September 2026. Companies will need to substantiate their
environmental claims under new regulations.
Companies that invest in traceability now will be better prepared when these requirements take effect.
When suppliers promise sustainability, AIZEN proves it. Automated evidence verification for procurement teams who need proof, not promises.
Norway's 30%-regelen requires documented environmental performance for contracts over NOK 56 million. With 90% of EU companies now exempt from mandatory sustainability disclosure, public buyers increasingly complement supplier reports with independent, evidence-based documentation. They need independent verification.
AIZEN connects to Norwegian public registries—Brønnøysund, Miljødirektoratet, Arbeidstilsynet—to verify what suppliers claim.
Assess Supplier Claims Before You Award
Built for Norwegian Procurement
742B
NOK Annual Public
Procurement
8830
Companies under åpenhetsloven
How AIZEN evidence intelligence works
AIZEN transforms ESG data into verifiable insight. We systematically analyze public and disclosed information to map the alignment between claims and available public evidence — no guesswork, just intelligence. Our platform is a next-generation ESG data infrastructure powered by custom-trained machine learning models.
Åpenhetsloven covers human rights and supply chain due diligence for 9,000+ companies
Miljøinformasjonsloven
covers environmental claims
30%-regelen requires minimum 30% environmental weighting in NOK 742 billion of annual public procurement
Why Norway First?
Norwegian transparency laws give citizens the legal right to question corporate sustainability claims — and companies must respond within 3 weeks.
AIZEN is the verification infrastructure that makes these rights actionable.
Smart software
Clear verification status
Automatically assesses ESG disclosures against trusted data sources to confirm accuracy and compliance.
Evidence scoring
Scores claims based on proof strength, highlighting verification strength and opportunities.
Evidence graph
Connects KPIs, source documents, and external records to visualize provenance.
Automated evidence mapping
Automatically identifies verification opportunities and areas for enhanced documentation behind sustainability claims.
ESRS mapping
Links claims to European reporting standards with traceable references.
"When ecosystem trust becomes infrastructure, trust becomes verifiable
- AIZEN Mission
The evidence problem
ESG reports are common. Verified claims are the new competitive edge.
With 90% of EU companies now exempt from mandatory disclosure, public buyers increasingly complement supplier reports with independent, evidence-based documentation. Most won't have one. Independent verification strengthens transparency and confidence.
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Manual verification | Current Reality
Manual document hunts
Expensive assurance
Uncertain data quality
Contradictory sources
Evidence-backed | AIZEN Intelligence
Automated traceability insights
ESRS mapping
Clear verification status
Public data cross-checks
Our users
Finance, M&A
and DD
Validate targets´ESG claims and liability with outside-in evidence before closing.
Procurement
and Tenders
Meet 30%-rule requirements with verified supplier evidence. Cross-check claims against public registries before awarding contracts.
Audit Prep
and Self-Check
Run a pre-assurance check to identify areas where documentation can be strengthened before audit.
Green Claims
Directive
Substantiate environmental claims with verifiable evidence trails.
Measurable results
Top 5 companies
achieve 24-35% verification — leading the market
NOK742B
Norwegian public
procurement market
2026
Tracebility Index launched Q1 2026